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Research Report
The Science of Renewal Sales & Marketing
Maintenance & Support Contracts
This publication communicates the common industry practices with respect to the renewal of maintenance and support contracts. Analysis includes common practices in the categories of: sales coverage & organizational structures, sales compensation, pricing, support offerings, renewal cadence and customer consumption.
Authored By:
Julia Stegman
VP Research, Service Revenue Generation, TSIA
Publish Date: October 11, 2012
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