Research Report

The Science of Renewal Sales & Marketing

This report is for Service Revenue Generation members only

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This publication communicates the common industry practices with respect to the renewal of maintenance and support contracts. Analysis includes common practices in the categories of: sales coverage & organizational structures, sales compensation, pricing, support offerings, renewal cadence and customer consumption.

Authored By:

Julia Stegman

VP Research, Service Revenue Generation, TSIA

Publish Date: October 11, 2012

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