Research Report

The Role of Service Marketing

This report is for Service Revenue Generation members only

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Marketing will need to play a strong role to contribute to optimal service revenue growth. This research report explores the role of the service marketing professional, as well as five strategies to get ahead of the competition and drive a successful service demand engine.

Authored By:

Jodie Paxton

Senior Director, Service Revenue Generation Research, TSIA

Publish Date: February 21, 2019

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