This paper provides a summary of what we learned on this Research Journey. Specifically, this paper will provide the following insights: - What is the overall maturity level of profitable SaaS? - What plays are management teams frequently running to improve the profitability of their SaaS business model? - What proven plays to improve SaaS profitability are not being run as often? - What are the most common questions leadership teams have about improving their SaaS business model? - Where do executive teams see the greatest potential to improve profitability moving forward?