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Research Report
The New Growth Levers
This report introduces five relatively new growth engines that successful SaaS companies will leverage in the future. These growth engines are: product-led growth, platform-led growth, experience-led growth, customer-led growth, and outcome-led growth. Each of these growth engines has the potential to reduce the cost of revenue acquisition, which will drive down the cost of sales and marketing.
Authored By:
Thomas Lah
Executive Director and Executive Vice President, TSIA
Publish Date: November 6, 2023
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