The overarching premise of TSIA’s latest book, B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship, is quite simple: The operating models of technology providers are about to be revolutionized.
This report looks at the impact of B4B (business for business) on service revenue generation and the critical capabilities service sales and marketing leaders should focus on establishing or improving to remain competitive in this new environment, specifically:
VP Research, Service Revenue Generation, TSIA
Publish Date: October 20, 2013
TSIA’s evolution of the B4B model has helped validate and drive Sutherland Global Services’ vision of maximizing lifetime value of our client’s customers by highlighting the benefits of outcome-based, Level 4 relationships that achieve significant business impact.
Ratul Sengupta, Vice President, Client Engagement, Sutherland Global Services
The Technology Services Industry Association (TSIA) is dedicated to helping services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.