Shifting to a subscription-based and services led model is increasing, making it essential for suppliers to focus on their customers' priority business outcomes
The management strategy of outcome engineering and verticalization (OE-V) is now a big deal. Yet, many leading and aspiring-to-lead firms are progressing too slowly in fully adopting it, at the peril of their firm’s success.
In this e-book, the most comprehensive in TSIA’s history, we explain why this is so and what to do about it now. This publication focuses primarily on outcome engineering and verticalization-related skills, behaviors, tools, techniques, and guidance.
Recommendations for action are provided, as are key practices, KPIs, and related data.