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Business-to-business (B2B) tech companies have built a maze around their core value propositions. Customers must navigate that maze, and it is typically quite arduous.
There are many layers of complexity in the customer experience. For survival and ultimate future success, B2B tech businesses must develop core competencies to tackle the Digital Customer Experience (DCX).
TSIA has created a research-backed DCX Maturity Model, addressing four phases of maturity that most organizations iterate through on the journey to declaring DCX a core competency and ideally a distinctive competency.
Executive Director and Executive Vice President, TSIA
Vice President and Managing Director, Products and Offers Research and Advisory, TSIA
Publish Date: October 12, 2022
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.