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Research Report

The Digital and Service Transformation of Keysight Technologies Case Study

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Keysight Technologies, a provider of electronic design and test solutions, has realized an extraordinarily successful services transformation. 

In this paper, we describe the extraordinarily successful digital and service transformation journey of Keysight. Within five years, Keysight doubled its services revenues and increased the service margin by 19.5%.

Crucial for this success was the "value capture strategy" with strategic alignment, meeting customers' needs with bundled solutions of products, software, and services.


Learn from Keysight's journey how to:

  • Improve customer outcomes with solutions.
  • Grow recurring revenues.
  • Setup an organizational structure for service success.
  • Manage an ongoing digital transformation journey.

Authored By:

Vele Galovski

Vice President, Support and Field Services Research, TSIA

Harald Kopp

Director, Industrial Services Research, TSIA

Publish Date: May 19, 2023

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