This content is currently only available to TSIA members.
If you believe you are seeing this message in error,
please let us know.
Research Report
The Digital and Service Transformation of Keysight Technologies Case Study
Keysight Technologies, a provider of electronic design and test solutions, has realized an extraordinarily successful services transformation.
In this paper, we describe the extraordinarily successful digital and service transformation journey of Keysight. Within five years, Keysight doubled its services revenues and increased the service margin by 19.5%.
Crucial for this success was the "value capture strategy" with strategic alignment, meeting customers' needs with bundled solutions of products, software, and services.
Learn from Keysight's journey how to:
- Improve customer outcomes with solutions.
- Grow recurring revenues.
- Setup an organizational structure for service success.
- Manage an ongoing digital transformation journey.
Authored By:
Vele Galovski
Vice President, Support and Field Services Research, TSIA
Harald Kopp
Director, Industrial Services Research, TSIA
Publish Date: May 19, 2023
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
Experience Our Community
Our thriving community of 40,000 technology and services leaders rely on TSIA insights every day.