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Companies trying to scale their revenue growth are constantly looking for ways to generate more qualified leads in a cost-effective manner. In terms of expansion opportunities within their existing customer base, they are looking to get those leads converted to qualified opportunities and ultimately close the resulting opportunities as quickly as possible. The faster an expansion opportunity closes, the sooner you can achieve your revenue goals.
In order to drive more expansion revenue to closure, companies are having their customer success teams identify, qualify, and (in some cases) close those expansion opportunities. As we thought about the best way to structure an expansion playbook and execute those expansion plays, we conducted research to identify how companies are utilizing customer success teams to drive expansion revenue while still helping their customers achieve successful business outcomes.
Director, Customer Success Research, TSIA
Publish Date: July 29, 2022
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.