Customer Success
Survey Insight
The Current State of Pricing Paradigms in Customer Success
Hannah Yoon
Hannah Yoon
Data Journalist, Industry Insights
February 1, 2024

Overview
The process of determining pricing presents a multifaceted challenge for companies, necessitating a delicate balance between the pursuit of maximal profitability and the preservation of an established market position. Various pricing strategies, encompassing both traditional and more forward-thinking approaches, as well as cost-centric and customer-centric methodologies, can yield competitive advantages and disadvantages. The selection of an appropriate pricing strategy stands as a pivotal determinant in the success or failure of the company. The 2023 Monetizing Customer Success survey examined the impact of different pricing strategies, including cost-based, market-based, value-based, and outcome-based pricing strategies. This paper aims to provide a high-level overview of the survey findings.
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