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Research Report

The Building Blocks of Renewal Sales

Before you can establish and grow your own Renewal Sales function within your company, you must first have a firm understanding of the basics of effective renewals.


Increasingly, companies are participating in recurring revenue models, shifting from a captive capital customer base to a subscription customer base. This places more emphasis on those organizations responsible for renewing recurring revenue. Renewal of recurring revenue, within the context of outcomes, is an essential business capability for those companies that live by the recurring revenue model.

In this e-book, you’ll learn:

  • The basics of renewal sales. 
  • How to get started with applying this crucial function to your current operation.
  •  How this move will secure your own desired outcomes as a technology supplier.
Download a copy today to share with your team!

Authored By:

Jack Johnson

Vice President, Service Revenue Generation, TSIA

Publish Date: September 15, 2020

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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