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Research Report

The Alchemy of Compelling XaaS Offers

This report is for XaaS Product Management members only

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Whether your business is cloud native or on a journey from a traditional hardware or software business model to XaaS, mastering compelling XaaS offers is guaranteed to drive customer value realization, revenue growth, and business scale.

What are the attributes that make XaaS offers compelling both for the customer as well as the business? This is the subject of this paper. By the end of this paper, readers will understand the following concepts related to designing compelling XaaS offers:

  • The traditional attributes that technology companies have used to differentiate both technology and service offerings.
  • Why these traditional attributes do not help create compelling XaaS offers.
  • The attributes that distinguish compelling XaaS offers.
  • How the XaaS Offer Assessment Framework measures the compellation of your XaaS offers.
  • Real-world examples of compelling XaaS offer attributes.
  • Additional resources for guidance in creating compelling XaaS offers.

Authored By:

Laura Fay

Vice President and Managing Director, Offers Research, TSIA

Hal Stanley

Vice President, Services Offer Management Research, TSIA

Thomas Lah

Publish Date: December 8, 2020

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