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Research Report

The 7 Levers of LAER Transformation

Land, Adopt, Expand and Renew are not just things you do, they are organizational capabilities that you have to build.

TSIA’s Land, Adopt, Expand, Renew (LAER) customer engagement framework has become the industry standard for technology-as-a-service (XaaS) companies and offerings. By anchoring on the LAER model, technology companies have a roadmap to optimize revenues and drive desired outcomes throughout the customer lifecycle.

While LAER provides the blueprint for building the customer engagement model, the next question is: How do companies go about implementing LAER successfully?

This e-book not only goes deeper into the details of LAER itself, but also focuses on how to implement core LAER principles and practices throughout your customer-facing organizations. It will explain how to get started with LAER, how to accelerate your go-to-market transformation, and how to make it stick.

Download a copy today to share with your team!

Authored By:

Steve Frost

Vice President and Managing Director, Revenue Research and Advisory, TSIA

Publish Date: April 15, 2021

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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