TSIA’s Land, Adopt, Expand, Renew (LAER) customer engagement framework has become the industry standard for technology-as-a-service (XaaS) companies and offerings. By anchoring on the LAER model, technology companies have a roadmap to optimize revenues and drive desired outcomes throughout the customer life cycle. While LAER provides the blueprint for building the customer engagement model, the next question is: How do companies go about implementing LAER successfully? This framework not only goes deeper into the details of LAER itself, but also focuses on how to implement core LAER principles and practices throughout your customer-facing organizations. It will explain how to get started with LAER, how to accelerate your go-to-market transformation, and how to make it stick.