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Research Report

Introducing the Technology-as-a-Service Playbook

Technology-as-a-Service Playbook is the end-to-end guide that details the plays your company can run to establish and grow a profitable technology-as-a-service business.

In this chapter, we provide a 3x3 framework for XaaS to help you:

  • Set your profit horizon: are you planning for current, mid-term, or future profitability?
  • Define your offer's iron triangle: what portfolio, pricing, customer engagement model, and financial metrics will allow you to make money?
  • Understand friction curve dynamics: what tradeoffs should you make to balance customer acquisition with optimal per-customer economics?

Authored By:

Thomas Lah

Executive Director, TSIA

J.B. Wood

President and CEO, TSIA

Publish Date: July 18, 2018

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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