Research Report

Introducing the Technology-as-a-Service Playbook

Technology-as-a-Service Playbook is the end-to-end guide that details the plays your company can run to establish and grow a profitable technology-as-a-service business.

In this chapter, we provide a 3x3 framework for XaaS to help you:

  • Set your profit horizon: are you planning for current, mid-term, or future profitability?
  • Define your offer's iron triangle: what portfolio, pricing, customer engagement model, and financial metrics will allow you to make money?
  • Understand friction curve dynamics: what tradeoffs should you make to balance customer acquisition with optimal per-customer economics?

Technology-as-a-Service Playbook is the most comprehensive and thought provoking look at what the profitable SaaS offer of the future will look like.

Nick Mehta, CEO, Gainsight

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