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TSIA research has observed that some companies on the transformation journey are choosing to change their licensing model from perpetual to subscription without any changes to the on-premise deployment model, related value propositions and associated organization changes necessary for an effective recurring revenue business. In the context of Swallowing the Fish this is referred to as Swallowing Half the Fish.
This paper explores the benefits and the downsides to this approach.
Executive Director and Executive Vice President, TSIA
Vice President and Managing Director, Offers Research and Advisory, TSIA
Publish Date: September 17, 2020
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
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