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This research paper offers frameworks to help companies design an approach to address software to SaaS GTM challenges and describes the recommended approach to create effective coverage models for both new and existing customers. It covers the following topics:
Vice President of Research, Subscription Sales, TSIA
Executive Vice President and Executive Director, TSIA
Publish Date: September 23, 2020
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Peg Rodarmel, SVP, Subscription Services, Infor
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