Research Report

Slides | Managing Through This Crisis

TSW Live! Opening Keynote Presentation

Unfortunately change happens. This one is a shock to the system of global technology and industrial companies. But it’s not the first shock – or the last. TSIA is already seeing companies who are excelling at managing through this challenging time by protecting revenue and delivering value to customers.

These patterns of success are both new and old. Some are a direct response to the uniqueness of the pandemic, while others are the same winning plays that helped us survive the dot com crash and the 2008 recession.

In the TSW Live! opening session, J.B. and Thomas leverage data from TSIA’s Rapid Research Response center to discuss how technology companies have responded to the urgent issues created by this crisis.

They also discuss what initiatives technology providers should pursue this year even as the full extent of this crisis is yet to be determined.

Authored By:

JB Wood

President & CEO, TSIA

Thomas Lah

Executive Director & Executive VP, TSIA

​Publish Date: May 7, 2020

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