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Research Report

Slides | Critical Inputs to a Successful Renewal Strategy

TSW Live! Service Revenue Generation Session

Renewals are more than just an upcoming date that needs to be extended, a renewal is a calculated decision based on the entire experience your customer has with your employees, your services and your technology.

The inputs to a successful renewal require a proactive cadence, demonstrated consumption of services and shown value based decision-ready data. It’s a dynamic process, and now more than ever you must bring your “A” game to protect recurring revenues.

In this session, Jack Johnson, VP of Service Revenue Generation Research, and Jodie Paxton, VP of Service Revenue Generation Research explore connection points within your company that contribute to maximizing your revenue potential and minimizing churn.

From your services portfolio lead to your sales teams, your customer success, and renewals organizations. Increasing customer retention is much more than just a renewal date - it’s a team sport.

Authored By:

Jack Johnson

VP Service Revenue Generation Research, TSIA

Jodie Paxton

VP Service Revenue Generation Research, TSIA

Publish Date: May 7, 2020

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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