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Research Report

Sales in the Time of Coronavirus

Insights and perspectives on key areas of focus that we’ve observed in recent weeks.

Since the outbreak of the coronavirus in early 2020, TSIA has been handling all sorts of inquiries related to the COVID-19 pandemic and how it is impacting sales organizations across the technology industry. We’ve done our best to provide an objective perspective based on an unprecedented set of circumstances.

This research paper looks at the different strategies and capabilities that companies can develop and implement to deal with the impact on the sales organization. Topics include:

  • Employee safety
  • New realities
  • Communication
  • The logistics of working from home
  • Changes to selling in a pandemic
  • Using this time smartly
  • The future of technology sales


Authored By:

Martin Dove

Vice President, Subscription Sales Research, TSIA

Publish Date: April 16, 2020

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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