In order to provide complete functionality, this web site needs your explicit consent to store browser cookies. If you don't allow cookies, you may not be able to use certain features of the web site including but not limited to: log in, buy products, see personalized content, switch between site cultures. It is recommended that you allow all cookies.

This content is currently only available to TSIA members.

If you believe you are seeing this message in error,
please let us know.

Research Report

R3 Poll Results: CS and Lead Generation 2022

This report is for Customer Success members only

Ask about TSIA membership to access.

Already a TSIA Member? Sign In.

This document reports key research findings on the topic of how customer success organizations are aligning to support the charter of expansion with a greater focus on lead generation (opportunity development). Customer success organizations are being leveraged to support leads, and this research will identify the cost-effectiveness of CSMs that support lead generation versus a sales organization. It will also look at the closure rate compared to the cost values.

Authored By:

Marc Troyan

Director, Customer Success Research, TSIA

Kyle Stanke

Research Analyst, TSIA

Publish Date: August 3, 2022

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

Experience Our Community

Our thriving community of 40,000 technology and services leaders rely on TSIA insights every day.