Consumption analytics can identify tactics and offerings that increase the adoption and value of your services to the end customer by answering the what, when, and why questions about the customer's experience and business goals. But, which questions will uncover the highest ROI for your services organization, and ultimately for your customers? We offer a strategy for creating and prioritizing service questions to be answered by analytics. We provide best practices and tactics for related issues including which people to involve in the process, how to categorize your questions, and the common mistakes made in communicating analytic objectives and results. Lastly, an online data widget gives you access to common analytic questions answered by service organizations to help in the brainstorming process.