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Product-led growth (PLG) takes a product experience approach to the go-to-market strategy for low-friction growth by building the methods of acquisition, retention, and expansion directly into that product experience. This document outlines over 20 illustrated practice examples where the product engagement plays a leading role in the business growth strategy.Examples include the topics of discoverability, freemium, virality, and aha moments, in addition to observations from the product-led growth journeys of Atlassian, HubSpot. and Salesforce.
Vice President and Managing Director, Offers Research and Advisory, TSIA
Publish Date: June 28, 2021
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
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