Product-led growth (PLG) takes a product experience approach to the go-to-market strategy for low-friction growth by building the methods of acquisition, retention, and expansion directly into that product experience. This document outlines over 20 illustrated practice examples where the product engagement plays a leading role in the business growth strategy. Examples include the topics of discoverability, freemium, virality, and aha moments, in addition to observations from the product-led growth journeys of Atlassian, HubSpot. and Salesforce.