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Research Report

Product-Led Growth: Case Examples

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Product-led growth (PLG) takes a product experience approach to the go-to-market strategy for low-friction growth by building the methods of acquisition, retention, and expansion directly into that product experience. 

This document outlines over 20 illustrated practice examples where the product engagement plays a leading role in the business growth strategy.

Examples include the topics of discoverability, freemium, virality, and aha moments, in addition to observations from the product-led growth journeys of Atlassian, HubSpot. and Salesforce.

Authored By:

Laura Fay

Vice President and Managing Director, Offers Research and Advisory, TSIA

Publish Date: June 28, 2021

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