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Research Report

Pricing Strategy: It's More Than Just Price

This report is for Education Services members only

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The inception of the cloud and subscription models for technology products has led to a pricing continuum that ranges from free to fee-based education offers. This continuum necessitates developing a strategy in which free or low-cost offers build a bridge to higher-cost education offers.  Additionally, as learning moves to a blended model that includes self-study, in conjunction with instructor-led training, how can pricing be preserved? Pressure on pricing, from a number of sources, is increasing. This requires the education organization to rethink its pricing strategy.

Authored By:

Maria Manning-Chapman

VP Research, Education Services, TSIA

Publish Date: September 8, 2015

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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