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The inception of the cloud and subscription models for technology products has led to a pricing continuum that ranges from free to fee-based education offers. This continuum necessitates developing a strategy in which free or low-cost offers build a bridge to higher-cost education offers. Additionally, as learning moves to a blended model that includes self-study, in conjunction with instructor-led training, how can pricing be preserved? Pressure on pricing, from a number of sources, is increasing. This requires the education organization to rethink its pricing strategy.
VP Research, Education Services, TSIA
Publish Date: September 8, 2015
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