Research Report

Price Design

This report is for XaaS Product Management members only

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TSIA researched price design across the industry of technology suppliers to identify common and best practices. This  research exposed a knowledge gap on pricing principles, uncovered a set of practices commonly adopted by technology suppliers, and identified a series of optimal practices in an effective XaaS monetization strategy. This paper is part of a broader series on XaaS monetization and reviews the following topics noting XaaS industry practices and examples:

  • Unit economics
  • Pricing models
  • Pricing anchors
  • Setting price points
  • Impact of price transparency
The XaaS Monetization Series of papers includes:
  • Common Pitfalls and How to Avoid Them
  • The Pillars of Pricing Power
  • Price Design (this report)
  • Creating Tangible Value That Customers Are Willing to Pay For
  • Manage Your Pricing Roadmap

Authored By:

Laura Fay

Vice President, XaaS Product Management Research, TSIA

Publish Date: July 26, 2019

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