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Research Report

Outcome Selling with Partners Survey Readout

This report is for CRO Council members only

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This survey was conducted with TSIA members in the Fall of 2020 to determine of companies selling technology subscriptions through partners, how they are progressing on an outcome sales approach with partners. This data includes what factors companies are using in their outcome approach with partners, what incentives they are using, how they validate the payout of incentives, and whether or not they are generating material revenue from their outcome sales approach through partners.

Authored By:

Anne McClelland

Vice President, XaaS Channel Optimization Research, TSIA

Publish Date: March 19, 2021

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Peg Rodarmel, SVP, Subscription Services, Infor

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