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Research Report

Organizing for Compelling XaaS Portfolio Design

This report is for XaaS Product Management members only

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Prospects and customers expect an experience that demonstrates their business is understood by their chosen vendor. This requires application technology, services, data, and analytics that are advised by the customer journey and are designed to repeatedly delight customers by unlocking ongoing and increasing value.

To understand these essential organizational attributes, this paper reviews: 

  • The roles involved in offer development.
  • Organization convergence trends for offer portfolio development.
  • The ideal organization for diverse XaaS offer development.
  • Recommendations for closer product and service collaboration during offer development cycles.

Authored By:

Laura Fay

Vice President and Managing Director, Offers Research and Advisory, TSIA

Publish Date: October 29, 2020

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