This content is currently only available to TSIA members.
If you believe you are seeing this message in error,
please let us know.
Research Report
Organizing and Incentivizing for Product Led Growth
Once a business has decided that a PLG strategy is important for their XaaS Business, they must decide if their conventional organization and incentive structures and are conducive to the cross-team cooperation needed to deliver optimal PLG results.
This paper offers frameworks and examples to support the organization and related incentive decisions that must be made when establishing a product first strategy for operational scale.
- Align the organization on the PLG strategy
- Prioritize the high potential processes to optimize and digitize
- Shaping the growth team(s)
- Incentive methods
- Monitor the growth funnel
- Review, realign and adapt
- Industry examples
Authored By:
Laura Fay
VP & Managing Director, Products & Offers Research, TSIA
Publish Date: March 14, 2022
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
Experience Our Community
Our thriving community of 40,000 technology and services leaders rely on TSIA insights every day.