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Once a business has decided that a PLG strategy is important for their XaaS Business, they must decide if their conventional organization and incentive structures and are conducive to the cross-team cooperation needed to deliver optimal PLG results.
This paper offers frameworks and examples to support the organization and related incentive decisions that must be made when establishing a product first strategy for operational scale.
VP & Managing Director, Products & Offers Research, TSIA
Publish Date: March 14, 2022
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Peg Rodarmel, SVP, Subscription Services, Infor
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