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Research Report

Organizing and Incentivizing for Product Led Growth

This report is for Offering Management members only

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Once a business has decided that a PLG strategy is important for their XaaS Business, they must decide if their conventional organization and incentive structures and are conducive to the cross-team cooperation needed to deliver optimal PLG results. 

This paper offers frameworks and examples to support the organization and related incentive decisions that must be made when establishing a product first strategy for operational scale.

  1. Align the organization on the PLG strategy
  2. Prioritize the high potential processes to optimize and digitize
  3. Shaping the growth team(s)
  4. Incentive methods
  5. Monitor the growth funnel
  6. Review, realign and adapt
  7. Industry examples

Authored By:

Laura Fay

VP & Managing Director, Products & Offers Research, TSIA

Publish Date: March 14, 2022

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