Every company is faced with transformation: The move to the cloud and digital. Evolving to outcome-based products and services. Becoming customer-centric. Or even smaller transformation projects, such as adopting knowledge management best practices or introducing new technology for employees. Based on years of inquiry conversations and advisory projects, TSIA Research has identified five steps to successfully planning and executing transformation projects. In this report, these steps will be outlined in the hopes that member companies will be able to leverage this framework to accelerate results from changes to people, process, and technology.