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Research Report

Measuring Innovation: A Recipe for Growth

This report is for Offering Management members only

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Innovation may well be the most important component of a successful company and it is essential for the very survival of technology companies. 

The rapid and accelerated pace of technology and industry change is inevitable and not controllable, however, the change emanating from the innovation process is well within reach. 

For a company to measure if it is effectively innovating toward its highest growth opportunities, it must establish a culture and environment that fosters the generation of innovative ideas and ensure the ability to harness those ideas. 

To that end, this paper reviews:

  • Traditional & contemporary innovation measures
  • Defining the right metrics for your business
  • Organizational Capabilities
  • Stakeholder engagement
  • Considerations for bringing new innovations to market

Authored By:

Laura M Fay

Vice President and Managing Director, Offers Research and Advisory, TSIA

Publish Date: June 4, 2020

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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