Research Report

Marketing: The Importance of Influencing Buyer Behavior

This report is for Education Services members only

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This article focuses on best practices in marketing education services, and includes the following:

  • Organizational structure
  • Marketing budget
  • Distribution of marketing dollars
  • Marketing activities,¬†programs and processes
  • Social Media
  • Metrics
  • Recommendations

Authored By:

Maria Manning-Chapman

Senior Research Director, Education Services, TSIA

Publish Date: March 18, 2014

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Peg Rodarmel, SVP, Subscription Services, Infor

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