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Research Report

Low Friction Selling: Research Findings

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This document reports key research findings on the topic of low-friction selling. Practices examined included the impact of low-friction selling on:

  • Offer types.
  • Low-friction revenue channels.

Authored By:

Steve Frost

Vice President and Managing Director, Revenue Research and Advisory, TSIA

Sean Jones

Research Analyst, TSIA

Publish Date: September 1, 2021

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