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Many born-in-the-cloud companies have been on a journey since their inception to drive top-line growth and scale as quickly as possible. They have deployed a variety of strategies to attract new customers and become sticky with existing customers. Arguably one of the most touted approaches to this is product-led growth strategy, often referred to as PLG.
But what role does PLG play for larger more established businesses who are pivoting their business to XaaS? Specifically, those with very large customers are on a quest to reduce their XaaS customer acquisition cost and don’t have the luxury of starting the business and the technology from a bank sheet of paper. What advantages might more established businesses have in developing PLG strategies and tactics?
This paper addresses:
Download a copy today to share with your team!
Vice President and Managing Director, Offers Research and Advisory, TSIA
Publish Date: June 28, 2021
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
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