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Research Report

Introducing the Rule of 35, XaaS Success Zones, and RAC

This paper introduces and defines three frameworks that technology companies can use to assess the efficacy of their operations.

As we help technology companies optimize their business models, TSIA is constantly developing frameworks that companies can leverage to evaluate the health of their model.

This paper will answer your questions with three data-driven frameworks:

  • The Rule of 35: Is your company well-positioned to scale?
  • XaaS Success Zones: Is your company positioned for growth or profitability? Perhaps both... or neither.
  • Revenue Acquisition Cost (RAC): Is your company efficiently generating revenue?
This paper is a must-read for technology leaders today, as they will find each framework useful in determining their company's position within today's market. Whether your company is where you want it to be or not, put (or keep) it on the path for success by tracking and adjusting the specified metrics.

Authored By:

Thomas Lah

Executive Director and Executive Vice President, TSIA

Publish Date: November 22, 2023

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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