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Research Report

How to Unlock Revenue Growth with Existing Customers

Tech companies spend 90-95% less on lead generation by leveraging services and customer success touchpoints.

Services and customer success can provide your sales team with a high volume of qualified leads at a fraction of the cost and effort of driving those same leads from new customers. They can do so in the course of their normal duties of helping your customers.

This allows sales, marketing, and sales operations to become more efficient and effective. This white paper looks at how to best utilize people, process, and technology across the different functions within your organization to drive revenue growth.

Download a copy today to share with your team!

Authored By:

Jack Johnson

Vice President, Customer Growth and Renewal, Research and Advisory, TSIA

Steve Frost

Vice President and Managing Director, Revenue Research and Advisory, TSIA

Publish Date: June 28, 2022

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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