Research Report

How to Talk to Your CEO About Funding Customer Success

Figuring out how to fund customer success is something that many organizations are struggling with because they lack a clear model for how to budget and scale their activities.

In this ebook, we'll explore three customer success budgeting principles, including:

  1. Developing a sustainable business model
  2. Aligning customer success charter with funding
  3. Determining the appropriate cost bucket on your balance sheet

Download your copy and be better prepared to talk to your CEO about the best way to fund your customer success organization.

Authored By:

Phil Nanus

VP Research, Customer Success, TSIA

​Publish Date: January 6, 2017

A fundamental shift in mindset toward consumption analytics and customer success has been triggered by being part of the TSIA journey for SAP.

Augusto Abbarchi, SAP AG

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