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Research Report

How to Talk to Your CEO About Funding Customer Success

Figuring out how to fund customer success is something that many organizations are struggling with because they lack a clear model for how to budget and scale their activities.

In this ebook, we'll explore these three customer success budgeting principles:

  1. Developing a sustainable business model.
  2. Aligning customer success charter with funding.
  3. Identifying the appropriate cost bucket on your P&L.

Download your copy and be better prepared to talk to your CEO about the best way to fund your Customer Success organization.

Authored By:

Stephen Fulkerson

Vice President, Customer Success Research, TSIA

Publish Date: September 9, 2022

A fundamental shift in mindset toward consumption analytics and customer success has been triggered by being part of the TSIA journey for SAP.

Augusto Abbarchi, SAP AG

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