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Research Report
How to Launch a Lead Generation Program with Services and Customer Success
This report is a step-by-step guide for how to launch a pilot lead generation program at your company by utilizing your services and customer success teams. It covers the proven best practices for launching and running a pilot, and how to measure and communicate success as you look to roll out the program more broadly.
Authored By:
Steve Frost
Vice President and Managing Director, Revenue Research and Advisory, TSIA
Jack Johnson
Vice President, Customer Growth and Renewal Research, TSIA
Publish Date: November 1, 2023
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
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