How to Launch a Lead Generation Program with Services and Customer Success
Steve Frost
Former TSIA VP & Managing Director, Revenue Research and Advisory
November 1, 2023
Overview
This report is a step-by-step guide for how to launch a pilot lead generation program at your company by utilizing your services and customer success teams. It covers the proven best practices for launching and running a pilot, and how to measure and communicate success as you look to roll out the program more broadly.