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Research Report

How to Improve Your Vertical Game

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This paper provides the following insights regarding the verticalization of technology solutions:

  • What is a vertical?
  • How can companies classify their go-to-market posture as it relates taking vertical solutions to market?
  • What are the specific moves companies can make if they want to change their go-to-market posture? 
If your company already goes to market vertically, fantastic. However, there may be some verticalization tactics outlined in this paper to enhance your current capabilities. If you are still debating the economics of developing vertical solutions, please read "Why to Improve Your Vertical Leap."

Authored By:

Thomas Edward Lah

Executive Director, TSIA

Martin Dove

Vice President, Subscription Sales Research, TSIA

Steve Frost

Publish Date: October 15, 2018

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