How to Find, Package, and Close New Service Opportunities with Existing Customers

This paper is designed to help you sell more services to the customers you already have. It provides frameworks on how to utilize data to show which customers are having problems, and which of those problems are most important to solve. It provides guidance on how to create offerings that can be sold by not just your dedicated or most senior services salespeople, but also by other sales channels that may not have a comprehensive understanding of your service offerings. It offers ideas on how to package your services in such a way that both the customer and the seller have an understanding of what your company is selling, why they need it, and what outcome everyone is hoping to achieve. By taking the steps outlined here, your company can grow service revenue from your existing customers without investing heavily in additional sales and marketing resources.