Research Report

How Services and Marketing Can Work Together for Customer Growth

This report is for Expand Selling members only

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For whatever reason, most marketing and services organizations rarely collaboarate and barely talk to one another. This is a missed opportunity on a massive scale. The purpose of this report is to give guidance on the ways that services and marketing teams can and should work together. The hope is to foster a discussion and understanding of each others’ worlds, and then move from there into meaningful collaboration around customer growth.
 

 
 

Authored By:

Steve Frost

Vice President, Expand Selling Research, TSIA

Publish Date: June 26, 2018

 

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