Research Report

Generating Leads with Existing Customers (Abridged Version)

This publication is the abridged Service Insight that discusses the key criteria needed across multiple functions (sales, services, customer success, marteting, sales operations) to build a successful lead generation program focused on expansion revenue growth with existing customers.

Authored By:

Mark Middlekamp

Publish Date: November 29, 2017

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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