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Research Report

Generating Leads with Existing Customers

This report is for Customer Growth and Renewal members only

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Lead generation programs focused on expansion revenue growth are still considered to be untapped opportunities for technology companies.

In this TSIA Service Insight, we provide recommendations for how to accelerate revenue growth with your current customers:

  1. Start by building corporate alignment and visibility into your program.
  2. Build an estimated incremental revenue model based on your company-specific metrics.
  3. Map the functional and system elements involved in your company's expand selling lead generation program.

Download your free copy of this abridged publication and gain access to key criteria for optimizing your company's expand selling lead generation program.

Authored By:

Mark Middlekamp

VP Research, Expand Selling, TSIA

Publish Date: September 14, 2015

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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