We use cookies to enhance site navigation, analyze site usage and show personalized advertising. See our Privacy Policy. California residents - see CCPA Privacy Policy Supplemental for opt-out options.

This content is currently only available to TSIA members.

If you believe you are seeing this message in error,
please let us know.

Research Report

Generating $7 B2B Leads from Your Customer-Facing Teams

Your customer-facing teams, such as support engineers, field service technicians, or customer success reps, interact with your most important customers 5-15X more than their sales counterparts. The relevance? These conversations create low-cost lead opportunities that convert 20% of the time. 

In this white paper, we'll explore:

  • The numbers and data behind these low-cost leads
  • The steps for getting started on generating leads as low as $7 
  • How customer-facing touchpoints should be factored into current marketing models

Authored By:

Steve Frost

VP Research, Expand Selling, TSIA

Publish Date: August 11, 2017

TSIA provided insightful, relevant, and meaningful information that helped me create my business plan for next year.

Christy Evans, Director, Service Account Management, Vital Images, Inc.

Experience Our Community

Our thriving community of 35,000 services leaders rely on TSIA insights every day.