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Research Report

Generating $7 B2B Leads from Your Customer-Facing Teams

Your customer-facing teams, such as support engineers, field service technicians, or customer success reps, interact with your most important customers 5-15X more than their sales counterparts. The relevance? These conversations create low-cost lead opportunities that convert 20% of the time. 

In this white paper, we'll explore:

  • The numbers and data behind these low-cost leads
  • The steps for getting started on generating leads as low as $7 
  • How customer-facing touchpoints should be factored into current marketing models

Authored By:

Steve Frost

VP Research, Expand Selling, TSIA

Publish Date: August 11, 2017

TSIA provided insightful, relevant, and meaningful information that helped me create my business plan for next year.

Christy Evans, Director, Service Account Management, Vital Images, Inc.

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