Research Report

Generating $7 B2B Leads from Your Customer-Facing Teams

Your customer-facing teams, such as support engineers, field service technicians, or customer success reps, interact with your most important customers 5-15X more than their sales counterparts. The relevance? These conversations create low-cost lead opportunities that convert 20% of the time. 

In this white paper, we'll explore:

  • The numbers and data behind these low-cost leads
  • The steps for getting started on generating leads as low as $7 
  • How customer-facing touchpoints should be factored into current marketing models

Authored By:

Steve Frost

VP Research, Expand Selling, TSIA

Publish Date: August 11, 2017


TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Worldwide, Infor Digital Sales, Infor

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