This content is currently only available to TSIA members.
If you believe you are seeing this message in error,
please let us know.
Research Report
Framework: XaaS Revenue Waterfall
Tracking ARR Performance across the Renewal Life Cycle
Growing revenue from technology subscriptions and attached maintenance contracts is key for today’s technology companies as they adopt as-a-service business models. The shift to selling subscriptions requires companies to track the performance of revenue schedules over time and as they progress through the customer life cycle. Selling products as assets that allow for 100% revenue recognition up front is replaced with period payment and revenue recognition.
Authored By:
Jack Johnson
Vice President, Customer Growth and Renewal Research, TSIA
Jared Raftery
Director, Revenue Research and Advisory, TSIA
Publish Date: October 5, 2023
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
Experience Our Community
Our thriving community of 40,000 technology and services leaders rely on TSIA insights every day.