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Research Report
Framework: TSIA Adoption
Adoption is key to ensuring retention. Customers that actually use a vendor’s technology are much less likely to churn. The logic is simple, but to implement it properly a lot of parameters should be established from the start. This paper outlines a framework that was designed to help promote effective adoption and customer engagement with the ultimate goal of making a XaaS business model profitable.
Authored By:
Thomas Lah
Executive Director and Executive Vice President, TSIA
Lionel Fournier
Data Journalist, TSIA
Publish Date: October 4, 2023
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
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