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Research Report

Framework: TSIA Adoption

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Adoption is key to ensuring retention. Customers that actually use a vendor’s technology are much less likely to churn. The logic is simple, but to implement it properly a lot of parameters should be established from the start. This paper outlines a framework that was designed to help promote effective adoption and customer engagement with the ultimate goal of making a XaaS business model profitable.

Authored By:

Thomas Lah

Executive Director and Executive Vice President, TSIA

Lionel Fournier

Data Journalist, TSIA

Publish Date: October 4, 2023

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