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Research Report
Framework: Four Steps to Engaging Customer Success in the Sales Process
Simple Ways to Get Started with Customer Growth
Companies are under pressure to use their limited sales and marketing resources to increase revenue, effectively doing more with less. TSIA's research highlights the value of integrating customer success into sales processes, providing a framework for success. The framework discussed in this paper enhances revenue growth by tapping into existing customer relationships and aligning selling with problem-solving and value delivery.
Authored By:
Steve Frost
Vice President and Managing Director, Revenue Research and Advisory, TSIA
Jack Johnson
Vice President, Customer Growth and Renewal Research, TSIA
Stephen Fulkerson
Publish Date: October 3, 2023
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