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Research Report

Experience-Led Growth

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Over the next few years, experience will surpass price and product as the most important differentiator in B2B.

Experience-led growth (XLG) must embrace the digital experience as the only scalable differentiator a company has, however companies are stalled in this endeavor.

This report serves as a manifesto for businesses looking to accelerate their progress toward realizing an experience-led growth engine.

Authored By:

Laura Fay

Vice President and Managing Director, Products and Offers Research and Advisory, Technology Services Industry Association

Publish Date: January 13, 2023

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