Research Report

Expand Selling Lead Generation Programs and Data Analytics: Practices/Insights from TSIA Member Interviews

This report is for Expand Selling members only

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This Dataview summarizes the findings of the interviews conducted with TSIA members on expand selling lead generation programs and the use of data analytics to support them. The summary articulates obstacles that exist for today’s programs and emerging best practices that can help companies build effective lead programs with existing customers.
 

Authored By:

Mark Middlekamp

VP Research, Expand Selling, TSIA

Publish Date: April 5, 2016

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