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This Dataview summarizes the findings of the interviews conducted with TSIA members on expand selling lead generation programs and the use of data analytics to support them. The summary articulates obstacles that exist for today’s programs and emerging best practices that can help companies build effective lead programs with existing customers.
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
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