Companies are always interested in selling more, whether it’s selling more product, selling more subscriptions, selling more services, or ideally, selling more of everything. In the new world of X as a service (XaaS), it really does become everyone’s job to sell. Given that education services organizations have regular contact with customers, they are in a prime position to uncover upsell and cross-sell opportunities, gather important intelligence about customers, and aid in different facets of the sales process.
This research report provides insights into how to turn these valuable interactions between your instructors and your customers into leads and actionable insights for sales in a way that benefits both your company and the customer.