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Research Report

Examples of Outcome-Based Offers

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This paper provides real-world examples of outcome-based offers by covering the following topics:

  • Gain-sharing versus¬†outcome-based offers
  • Three types of outcomes
  • The eight great attributes of compelling XaaS offers
  • Industry examples of outcome-based offers

Authored By:

Thomas E. Lah

Executive Director and Executive Vice President, TSIA

Laura Fay

Vice President and Managing Director, Offers Research and Advisory, TSIA

Publish Date: January 25, 2021

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