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Research Report

Engaging Services and Customer Success in the Sales Process

TSIA Expand Selling research shows that when Services and Customer Success teams are involved in the sales process, they can help grow revenue from existing customers in a cost-effective way.

The “Engaging Services and Customer Success in the Sales Process” white paper goes behind the “E” in TSIA’s customer engagement model, LAER (Land, Adopt, Expand, Renew). Download your copy to understand this critical phase in the customer journey and how it is a far more effective and efficient path to growth compared to acquiring new customers.

Highlights include:

  • The 4 stages of engaging services and customer success in the sales process
  • The how and why of involving your services teams in revenue generation
  • Guidance on getting started with Expand Selling

As you look for new paths to revenue growth, save this PDF so you can implement an effective customer expansion strategy.


Authored By:

Steve Frost

VP, Expand Selling Research, TSIA

Publish Date: July 19, 2018

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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